Data and technology are at the core of our company, setting our work apart
Programmatic Display Ads DV360 (Display and Video 360) is Google’s programmatic advertising platform. It helps advertisers easily manage, optimize, and automate their campaigns across different channels like display, video, audio, and connected TV. Plus, it gives them access to a wide array of ad exchanges and advanced targeting options.
OUR METHODOLOGY
Driving Seed Audience
We gather initial data from prospecting campaigns using demographic information (age, gender, income, location, parental status) and contextual targeting to understand customer behavior while achieving broad awareness at a low CPM.
Structuring Data
We centralize conversion signals in a Data Management Platform (DMP) to deduplicate and consolidate audience data from various advertising channels for deeper analysis.
Building Customer Persona
By leveraging analytics tools like Google Display & Video 360 and Facebook’s Audience Insights, we compare our user data with third-party information to gain insights into our target customers’ demographics, financial status, interests, and lifestyles.
Data Processing
We analyze data across various dimensions (devices, timing, site placements) and apply bid multipliers and auto-rules to enhance cost-efficiency and optimize campaigns.
Lookalike Modeling
The prepared seed audience data is utilized for lookalike modeling and machine learning, enabling us to scale campaigns effectively to increase revenue.
Ad Delivery
We engage in real-time bidding through a Demand Side Platform (DSP), accessing ad inventory from multiple sources beyond Google, such as AppNexus and OpenX, to secure the best ad placements.
ADVANTAGES
Scalable and Flexible Spending
Easily modify budgets to fit campaign requirements, ensuring maximum impact during high-demand periods.
Extensive Reach
Tap into a large network of publishers, enabling wide audience targeting.
Transparency
Complete visibility into ad placements and performance metrics, facilitating better ROI evaluation.
Access to real-time data allows for immediate adjustments to campaigns in response to market dynamics.
Search Engine Marketing is one of the most effective channels for bottom-funnel marketing. SEM helps increases website or product visibility by promoting them to audiences through search engine results pages (SERPs).
OUR METHODOLOGY
Advanced Portfolio Bidding Strategy
We develop an algorithm-driven Portfolio Bidding Strategy by gathering and analyzing data from analytics tools, incorporating signals such as device type, operating system, location, audience profile, search queries, and timing. Consequently, keywords are not our sole focus for optimizing search engine marketing campaigns; we take a broader approach.
Customized Campaign Setup
Keyword proposals, campaign structures, and bidding strategies are specifically tailored for each client to align with their unique goals. A one-size-fits-all approach is not feasible.
ADVANTAGES
Targeted Audience Reach
Search engine marketing allows for accurate targeting of potential customers who are actively looking for your products or services, increasing the likelihood of conversion.
Cost-Effective Marketing
Using pay-per-click models means you only incur costs for ads that yield results, making SEM a more efficient option compared to traditional advertising methods like billboards or display.
Flexible Implementation
SEM caters to businesses of all sizes, providing scalable budgets and targeted campaigns customized to meet your specific requirements.
Competitive Advantage
Since around 60% of online searchers only view the first page of search results, SEM helps you secure advantageous positioning to improve your online performance.
Social Media Advertising is a digital marketing strategy that utilizes social media platforms like LinkedIn, YouTube, Facebook, X, TikTok, and Instagram to present paid ads to your target audience. It is all about delivering the message in the right time, right place and right person.
OUR METHODOLOGY
Transform your business goals into campaign objectives
Social media platforms, such as Facebook Ads and LinkedIn Ads, have specific definitions for campaign objectives. Therefore, it’s crucial to align the conversion funnel with the media campaign goals. We assist our clients in designing the most appropriate channels and campaign objectives throughout the consumer decision process.
Convert campaign objectives into actionable items
Once the objectives are established, we create an action plan that aligns messaging, content angles, ad formats, and audience targeting with your business goals.
Gather and transfer conversion signals to ad systems
By identifying key actions on your website using tags like Facebook Pixel, we can collect and consolidate conversion data for further analysis. Traceable actions may include file downloads, contact form submissions, items added to carts, checkouts, page scroll depth, time spent on page, and more. With an effective tagging strategy, this valuable data will enhance social ad performance through informed analysis.
Establish event goals to enable machine learning
Once the Facebook Pixel is properly configured, the algorithm-based ad system will begin processing pixel data and optimizing ad delivery based on audience demographics, placements, devices, and online browsing history.
Refine campaign settings and conduct A/B testing
After achieving 50 conversions, delivery insights will reach statistical significance. However, we find that ad systems may not fully grasp complex user behavior and seasonal effects. Therefore, our experts will continuously optimize campaign settings and perform A/B and multivariate testing to ensure accuracy and cost-effectiveness in ad delivery.
ADVANTAGES
Full Funnel Channel for Campaign Objectives
Social media platforms like Facebook and Instagram offer a range of campaign objectives, supporting goals from brand awareness to lead conversion.
Creative Flexibility
These platforms allow various ad formats, providing advertisers with the flexibility to tailor content and achieve specific goals.
Advanced Targeting Options
With 63.9% of the global population using social media, advertisers can leverage system-collected data for detailed interest and behavioral targeting, enabling innovative audience engagement strategies.
Video Advertising for Performance We utilize Facebook and YouTube as primary channels to enhance brand awareness by telling compelling brand stories or promotional offer through video. While video ads may have relatively lower conversion rates, we believe that effectively leveraging video ads is the essential first step toward success.
OUR METHODOLOGY
Conversion goal set up
Implement tags and pixels to ensure your website is set up to collect audience data, which will be used for retargeting and optimizing ad delivery.
Video Ads Delivery
Once the objectives are established, we create an action plan that aligns messaging, content angles, ad formats, and audience targeting with your business goals.
Video Viewer Segmentation
Segment video ad viewers based on their engagement levels
and interactions, such as the percentage of video watched and actions taken.
Audience Segment Valuation
After segmentation, assess the value of each audience group
to inform bidding strategies. This evaluation will consider factors like online behavior, purchase intent, and the consumer decision-making stage.
Cross-Channel Retargeting
Once awareness is established, deploy cross-channel
remarketing campaigns to drive sales at a low CPA. Adjust bidding prices based on segment value to maximize cost efficiency.
ADVANTAGES
Better Retention
Viewers are more likely to remember information presented in video format, improving message retention.
Emotional Connection
Videos can evoke emotions and connect with audiences on a personal level, enhancing brand loyalty.
Enhanced Brand Awareness
Videos are effective in conveying brand stories, helping to build recognition and familiarity with your brand.
Web Analytics and Measurement We offer comprehensive, cross-platform measurement solutions and web analytics consulting services using the Google Marketing Platform (GMP), including—but not limited to—Campaign Manager, Data Studio, and Google Analytics.
OUR SERVICE
Instant Reporting Dashboard
We offer a customized instant reporting dashboard that integrates with all major ad platforms, including Google Marketing Platform, Facebook Ads, LinkedIn Ads, AdRoll, MediaMath, and Google Analytics. It supports over 200 media metrics and dimensions.
Accredited Viewability Solution
Our ad serving service includes a viewability solution accredited by the Interactive Advertising Bureau (IAB), Media Ratings Council (MRC), and DoubleVerify (DV). We empower advertisers to filter, detect, and eliminate fraudulent clicks and impressions, ensuring that ads are accurately served at both pre- and post-bid levels.
Analytics & Attribution
We optimize conversion rates through in-depth analysis of user behavior, conversion pathways, and on-site metrics. By developing a Data-Driven Attribution (DDA) model using first-party advertising data, we effectively allocate credit to the appropriate channels with the right weighting across conversion paths and devices.
Google Analytics Setup
After segmentation, assess the value of each audience group
to inform bidding strategies. This evaluation will consider factors like online behavior, purchase intent, and the consumer decision-making stage.
