Elevating with Precision & Impact

Background & Objective

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In 2024, Figurist helped Fidelity Hong Kong to overcome tight budgets and fierce competition, driving exceptional results. By strategically boosting quality traffic to fact sheets and amplifying brand awareness, we solidified Fidelity’s professional image and ensured it remained a leading voice in Hong Kong’s investment landscape.

Execution

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Audience Insights and Segmentation

By analysing previous data on audience demographic, interest and behaviour in different platform, tailor-made content by age segments to serve different interest that feels personal and relevant. 

Heavy up on educational content to target younger segments, that prepare them to be reminded of Fidelity when it comes to selecting investment service. Such as “MPF101” posts series that deliver some basic financial management concept, that reach out to the novice. Securing the mature audience with quarterly market outlook by “Kan Sir Market Outlook Series”

Data-driven Content Approach

Continuously digging insight from performance data for Creative Agency to optimize content format, messaging and visual design. Ensuring the content keep relevant and engaging to the audience.

Real-Time Optimization

Run A/B test to find out what really works in real-time environment. Monitoring the real-time performance result and make possible adjustment in media strategy to ensure it stays effective.